This may come as a surprise to many, but President Trump and Barack Obama have one thing in common when it comes to how they won the White House: Twitter. Unlike their competition, both men understood our modern culture and how important and influential social media is. This is something John McCain, Mitt Romney or Hillary Clinton never understood.
McCain, Romney, and Clinton all ran campaigns that would’ve had a better chance of success about 30 years ago. Each candidate never focused their main media efforts on social media. They instead went with a traditional campaign by hitting the campaign trail and talking with local residents, buying TV ad time, participating in debates and scheduling interviews on cable news shows. I’m not saying you shouldn’t still do those things for the 2020 election because each is still important to the success of your campaign. However, none of those efforts can drive the conversation about your campaign like social media can.
Looking at the ages of McCain, Romney, and Clinton compared to Obama you could simply say it’s just a generational thing that the younger Obama knew and understood more about social media’s power than his Baby Boomer opponents. However, 72-year-old Trump blows up that argument.
Like Obama, Trump’s team had a keen understanding on not just the power and influence of social media but how to use it to control the narrative and drive the national conversation. No one could ever be better at this than Trump. He is the Twitter master.
With one simple meme or Tweet, Trump during his campaign and now will receive countless hours of coverage on cable news shows and in newspapers across the country. Most days the traditional media no longer drives the daily political narrative, but instead it is merely reacting to what has occurred on social media.
According to Axios, newcomer Alexandria Ocasio-Cortez is now second to Trump on total Twitter interactions defined as retweets and likes. This is why you recognize her name. There are other first-term Senators, but how many of them can you name? Unlike her, they have not mastered or understand the power of social media.