CNN recently announced they plan to no longer produce live news programming on sister network HLN, except for Robin Meade’s morning show and a few hours after her show goes off. The rest of the day will consist of taped programming.
The reason for the change from live news to taped programming?
The “Cable news landscape is dominated by politics,” said HLN head Ken Jautz. He further explained to his staff that due to HLN’s focus on non-political stories, the network really could not compete in this current news and political environment.
While he did not say Trump specifically, at this point, isn’t the word politics just interchangeable with Trump’s name?
CNN is missing a real business opportunity by not embracing politics on HLN, specifically conservative Republican Trump politics.
If you like Trump or vote Republican, you watch Fox News. If you hate Trump, you can watch either MSNBC or CNN and get your daily fill of anti-Trump programming. One reason Fox News dominates both Trump hating networks in the ratings is because MSNBC and CNN split the liberal viewership up between themselves.
Fox News has no competition for the conservative viewer. I believe CNN’s parent company Turner Broadcasting is missing a big league ratings opportunity by not providing content for the MAGA viewer.
There is no way CNN would ever hire a pro-Trump host for a primetime slot. Their viewers would revolt.
However, HLN is a separate channel, and the past few years it’s really struggled to find its own identity. CNN should rebrand it as a Fox News competitor.
If HLN became Fox News-lite with a primetime line up of respected conservative commentators and reporters, it would give Fox News competition and would peel away viewers from the nation’s leading cable news channel. However, this would not happen overnight. It would be a long-term project because it would take years to establish trust among conservative viewers, but hiring someone like Ben Shapiro, for example, would go a long way in establishing trust.
Not only would this move provide CNN with millions more in revenue, it would also open the door for more voices and would make cable news overall stronger as viewers would have more options to watch than simply Fox News for conservative commentary.
Competition makes everyone better, stronger and pushes them to create better products. More competition in cable news would be a good thing for their viewer at home.