Are Ratings Decline for NFL Playoffs a Bad Omen for the Super Bowl Ratings? 1/10/18 - A Whittle Bit of Commentary

A Whittle Bit of Commentary with Chad Whittle

Below is a rush transcript (may contain errors):

I don’t wanna discuss the result of Monday night’s college football game because I’m a Georgia fan and that loss still stings, but I do wanna discuss the ratings.

ESPN, also known as MSNBC Lite, got huge ratings for the broadcast. In this broadcast you had Trump on the field, patriotism on display.

Now compare that to the NFL this season that saw the ratings drop faster than Colin Kapernick taking a knee. For wild card weekend, the NFL ratings were down 13% from last season.

A new study from  SurveyMonkey and Ozy Media found that this season 33% of fans purposely did not watch games for various reasons, but the big ones included to show support for Trump and then on the other side to show support for Colin’s cause, so regardless of which side your own, fans tuned out because of it.

Now if you’re the NFL, you gotta be a little nervous about the Super Bowl coming up and its ratings.

With fans tuning out in the regular season, and not watching the playoffs, which could be because the games were boring, I will admit that, but I’m sure so tuned out because of the flag protests, could the Super Bowl see a ratings decline? The past few years the game has set records, but what if 33% tune out like they did in the regular season for it? That’s a big number.

Of course, ratings will still be huge, but a dip in the ratings for the biggest game of the year, that should make you concerned if you’re the NFL. That would be some money they’ll have to give back to sponsors too if they promised them a certain number of viewers too.

The Super Bowl could be huge as ever, but if this viewership trend continues in the playoffs, that could be a bad omen for the Super Bowl.

I’m Chad Whittle on A Whittle Bit of Commentary.

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Posted on January 9, 2018 .