In the Age of Live Video & Social Media, Politicians Can't Control the Message Like They Used To - A Whittle Bit of Commentary 5/8/15

A Whittle Bit of Commentary with Chad Whittle

Transcript (may appear different than audio recording):

Adweek.com is reporting that social media is changing politics rapidly. We already know that social media is becoming a bigger part of campaigns, just look at Barack Obama, he understood the value of social media and used it to his advantage, and now because of live streaming video apps and YouTube, Chris Cilizza of The Washington Post is wondering if in the future politicians will bypass the media and even the voting public and only agree to events where they control what is recorded so if they say something stupid, it doesn’t make it out to the media. It’s all about controlling the message, the only problem with that is the attendees there will have access to the same apps and all have a smartphone with a camera so it’ll still be hard to control the message. The days of being able to control what the public sees or doesn’t is over. Just ask HBO and Showtime about the big fight Saturday night. They tried to control it, but the match still found its way on the internet where people watched it live. I’m Chad Whittle on A Whittle Bit of Commentary.  

Background Material:

http://www.adweek.com/socialtimes/social-media-is-changing-the-nature-of-political-campaigns/619572

 

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© 2015 Chad Whittle 

Posted on May 7, 2015 .