A Whittle Bit of Commentary with Chad Whittle
Transcript (may appear different than audio recording):
Passed a sign on the highway that promoted an AM radio station, and being a radio industry dude, I flipped on the AM dial and tuned in a few minutes. Quickly I realized that this station is one that broadcasts gospel music and Christian related programming. Of course, since it’s on AM radio they’re reaching an older audience and not any Millennials, because young adults and younger don’t listen to AM radio. Some don’t even know it even exists. So this got me thinking about religious radio, and how there is not a religious radio format on the FM dial that is targeted or reaches my generation and younger. Yes, you have national networks like K-Love and Air 1 that plays contemporary Christian music aimed toward a younger demo, but no formats/stations that offer teaching, preaching or talk programming that relates to a younger audience. Even with all the modern technology, podcasts, YouTube channels out there, there is still a good sized potential audience of Gen X’ers and even Millennials that Christian radio could reach, and Christian programmers are doing them a disservice not trying to offer programming to this age group. I’m Chad Whittle on A Whittle Bit of Commentary.
© 2015 Chad Whittle