Netflix has found religion. For many religious readers that may come as a shock considering the world’s largest streaming video on-demand service brought the world Frank Underwood and "Orange is the New Black."
Fox News reported that Netflix is planning to launch a slate of original faith and family-friendly programming that will be exclusive on the video service.
Netflix is spending $8 billion per year on programming according to reports so the company has the money to produce some high quality faith and family programming. No Christian filmmaker can come close to matching the resources of Netflix.
I think Netflix producing original faith-based programming is a smart business move. There are millions of not only Americans but families around the world that would like to subscribe to the streaming service but won’t due to a lack of family-friendly program offerings. This is a business decision that Christians should support.
With the almost countless options viewers have for TV entertainment, producing quality shows is more important than ever. Having Christian shows on Netflix will take Christian entertainment to a new level and will possibly reach many viewers that otherwise would never watch Christian movies and shows because most non-Christians are not going to subscribe to a Christian video service. However, they will watch Netflix.
If Christians want to reach millennials and other nonbelievers with the gospel, there is no better way than through the media and no bigger service than Netflix to use to do it.