Posts tagged #WhatsApp

How To Fix Facebook Before Users "Unfriend" Zuckerberg's Creation En Masse

Facebook is a mess right now.

The Mark Zuckerberg social giant is currently in the middle of multiple controversies that range from top executives leaving the company, to privacy concerns among a multitude of users, to talks of investigations into antitrust violations from Capitol Hill.

It seems the company is getting it from all sides and that many are wanting to “unfriend” them.

From a user standpoint, fixing Facebook isn’t as complicated as it may seem.

In fact, it’s a very simple solution.

Facebook users are becoming increasingly concerned with what personal data the company is obtaining and for what purposes they are using their data.

If Facebook wants to calm user’s fears, the social network should give users greater control over how their data is used. This would include providing more controls over how their data is used for advertising purposes and provide more opt-in and opt-out policies for consumers that would allow them to decide how their data is used.

Another move the company should make is to offer paid subscription options that provide users with an ad-free experience and also allows no data collection whatsoever by the social site. In addition, with a higher tier subscription plan, the site could offer a more encrypted experience for users to help protect their data better.

Not only would subscription tiers be great PR for the company to show they’re concerned about their user’s data, it would also help make up for loss revenue from their declining advertising business.

A report on Fast Company reports consumption time on Facebook was down from 16.5% in September 2017 to 14.3% in September of this year. The less people log onto Facebook, the less time they are seeing display ads resulting in a decline in revenue. However, the site is still second to only Google in digital consumption, so it’s not time to panic yet if you’re a Facebook investor. The company is still making billions.

To help stop accusations of political bias, Zuckerberg should show goodwill by creating a board that includes leaders from both the right and the left that meets to help discuss and put into practice policies that make sure all voices are heard fairly on the platform.

Facebook is a company in crisis on many fronts, but it’s silly to think the tech behemoth will suddenly disappear like MySpace. The company is almost too big to fail at this point and is too ingrained in our daily lives and culture for there to be a mass revolt of users away from the platform.

However, there are changes that the company can and should make in order to turn the ship around before it enters into uncharted tech territories that could eventually sink it because history has proven that even some of the world’s largest corporations can hit a financial iceberg and go down like the Titanic.  

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Here's Where The Government Can Start If They Want To Break Up Silicon Valley's Tech Titans

According to media reports, the Trump White House has drafted an executive order that would open an antitrust investigation into the business practice of some of Silicon Valley’s most prominent firms including Google, Facebook, and Twitter.

The investigation would examine whether online platforms have violated antitrust laws and address online platform bias as well. President Trump has Tweeted his concerns about the potential political bias of some of the nation’s largest social platforms that all lean left.

The federal government has a mixed record of success when it comes to breaking up mega-corporations.

The most famous examples of the government successfully breaking up companies include Rockefeller’s dominant Standard Oil and the 1980s breakup of the AT&T/Bell telephone system. 

We are many years, court cases and Trump Tweets away from coming even a 100 miles close to a breakup of any technology or social media company.

However, for the sake of discussion and argument, here is where the federal government could start if they want to breakup some of the biggest tech titans in the world:

1.    Require Facebook to sale Instagram and WhatsApp. According to recent reports, Instagram has over 800 million users and WhatsApp has over 1.5 billion. Facebook has over 2 billion users. That is a lot of access to user’s data for Mark Zuckerberg to have.

2.    Require Google to sale YouTube. The video sharing website reports nearly 1.8 billion users each month, almost matching Facebook’s 2 billion users.

3.    Spinoff Amazon into multiple smaller companies. Possible spinoffs: Twitch.TV, Whole Foods Market, Zappos, and the list could go on.

Of all the tech companies, Twitter is in the best position to not be broken up because the company is smaller than their bigger rivals and the company has not invested as heavily into acquiring other companies. If you want to include Apple on the list, you could require the spinoff of Apple Music or not allow the company to produce original content, but only offer music and TV shows on their apps from third-party producers. 

As I said before, we are years away from any potential breakup even becoming a possible reality, but there is no doubt that the tech titans have more influence and control over our lives than prior oligopolies could even imagine.

Instead of antitrust lawsuits and breakups, a quicker and simpler solution may be to pass more regulation that protects user’s privacy and governs more how these firms operate.   

Either way, the days of Silicon Valley having a blank check (or unlimited Bitcoin for all of the tech-minded readers) to do what they want is quickly coming to a close. 

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