A new study from the Pew Research Center proves Twitter outrage should never be taken seriously and just ignored. According to their latest survey, only 22% of U.S. adults use the microblogging social site.
I started a long time ago ignoring so-called Twitter outrage that the press hypes to make it seem as though the entire nation is upset over some issue or situation the majority of America doesn’t know or care about at all.
Anytime I see a headline with the phrase “Twitter blows up” or something similar I instantly click on the next article or keep scrolling past it. The media treats the Jack Dorsey led site as a public opinion poll that is supposed to mirror the majority of Americans. This is fake news.
Pew Research reports among U.S. adults, a small percentage of users produces Twitter discourse. The top 10% by the number of tweets are responsible for 80% of all tweets by U.S. adults.
The median Twitter user only posts twice per month, follows 89 accounts, and has 25 followers.
When the percentage of U.S. adults is broken down by day, once again, the top 10% of tweeters say they use Twitter more than once per day (81%) while the bottom 90% of tweeters say they use the platform 47%.
With such a small percentage of the population using and posting on Twitter, the social network should never be used as a measurement of American public opinion on any issue, especially political issues.
The social site makes it easy for the news media to blow an unimportant and insignificant situation out of proportion. There are new fake outrages daily on Twitter the media can use to exploit.
The only way this continuous cycle of fake outrage and fake controversies becoming national stories is for Americans to ignore these stories and not click the links on news websites.
The statistics in this study reports most Americans are already ignoring Twitter; they just need to learn to ignore the phony media outrages that come from the social app.
Chad Whittle, Ph.D. holds a doctoral degree in mass communication and is the host of “A Whittle Bit of Commentary.” Subscribe today to his podcast on Apple Podcasts, iTunes, Spotify, Stitcher, TuneIn, and Google Play. Read his daily column at ChadWhittle.com and follow him on Twitter and Facebook.