Posts tagged #TV

If Christians and the Church Want to Bring Millennials and Gen Z Back to the Church, They Need To Start Producing More Media Content to Reach Them

Recent research has shown a growing decline in church attendance and religious affiliation among millennials and Generation Z in the United States.  For many church leaders, this decline is troubling, and some are not sure how or what to do to bring young adults back to sitting in the pews.

If churches want to bring young Americans back to houses of worship, religious leaders will need to take the message outside of the four walls of a traditional church and go where millennials and Generation Z live: online and on social media.

Prior generational leaders like Pat Robertson and the late Billy Graham understood the power and influence of the media which is why Robertson founded “The Christian Broadcast Network,” and Rev. Graham aired his sermons on radio and television.

However, unlike past generations, young Americans are exposed to media messages constantly that offer them various worldviews and opinions on morality. They no longer need to attend a physical church to hear about spirituality anymore either. They can simply download a podcast or watch a debate about current topics on YouTube. 

For this age group, it is much more convenient and natural to watch a video online than attend a church. This is why the church needs to do more to reach this age group online and through other media. However, if you want your content to be taken seriously by Generation Z, you better bring your A-game.

There is an endless digital sea of videos you can stream on YouTube or watch on Netflix. If you want your videos to stand out, you need to make it not only informative and thought-provoking but entertaining as well. When you have a generation that has grown up to waking up in the morning to their iPhones and spending all day with their device until they fall asleep with the phone at night in their bed, you must produce quality content that stands out from all the noise. They are smart and can spot poor quality and badly produced cheap content.

This is not to say there isn’t quality Christian content in the media now including Christian music, some films and YouTube videos from popular creators like John Crist; we just need more Christian content that is available for young adults on YouTube, Netflix, and social media. 

Churches should consider creating a media fund to help financially support those within their membership and in their local communities that have the skills and talent to produce quality, informative and entertaining media content. Or, partner with those that have the resources to produce this content.

Millennials and Generation Z are not going to stop using the web and social media. The more exposed to Christian messages they are in their news feeds the better. If you reach them where they are and how they consume content, some of them might just find their closest Uber one Sunday morning to attend a worship service. The backdrop of an old church building or a contemporary one with lights and fog would make a great selfie for Instagram.

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Chad Whittle holds a doctoral degree in mass communication and is the host of “A Whittle Bit of Commentary.” Subscribe today to his podcast on Apple Podcasts, iTunes, Spotify, Stitcher, TuneIn, and Google Play. Read his weekly column at ChadWhittle.com and follow him on Twitter and Facebook.

Chad at 'Politichicks': Parents Should Limit Children’s Screen Time To Protect Their Moral And Spiritual Health

The UK Daily Mail reported on a recently released Ofcom (UK’s version of the FCC) study that said children as young as five are already spending hours per day online.

The study found children under five spend over an hour online per day. That number rises to over four hours per day when gaming and TV time are included. Children 12-15 years old spend nearly three hours per day online plus two additional hours watching TV. The study stopped at age 15, but if you have any older teenagers or college students, you don’t need a study to tell you how much they are on their phones or the computer. You witness it every day and almost every hour.

Other than the obvious problems including health issues like “text neck” and the lack of socializing with friends outside a screen, there is the concerning matter of the messages children are exposed to at this early age.

Read the rest at Politichicks

Netflix Has Found Religion: Streaming Service To Launch Christian Shows. Microsoft's New Browser Warns You About Fake News and Chick Fil A Keeping The Faith And Not Opening On Big Game Sunday 2/1/19

Fox News reported that Netflix is planning to launch a slate of original faith and family-friendly programming that will be exclusive on the video service. 

Microsoft’s mobile browser, Edge, is issuing fake news warnings to users in a new update for iOS and Android devices.

The news fake news warning is powered by NewsGuard, which rates each website you browse to and gives it either a red warning for unreliable or green for trusted in your address bar. 

This idea sounds good in theory, to help people know they’re visiting a website that may contain fake news, but my question is, who gets to define what “fake news” is? And what journalists are involved in deciding which websites are real and fake?

If you’ve deleted your Facebook over privacy concerns or never signed up to a social media website to begin with, you better hope you picked your friends wisely  because according to a new study, your behavior can be predicted even if you’ve never been on social media.

StudyFinds.org reported that a team of scientists from Vermont and Australia found that by examining the tweets of those close to someone, they could predict a person’s behavior, even if they’re not on social media!

Plus, Facebook has pledged to invest $300 million in local news initiatives, including partnerships, programs, and content over the next three years according to The Blaze.

“The company said it would focus on supporting local newsrooms and helping news organizations build sustainable business models.

Not even a Super Bowl can get Chick fil a to open on Sunday. With the big game taking place at on Sunday Febuary 3rd in Atlanta, many have wondered if the tasty chicken sandwich  restaurant will open its Mercedes-Benz Stadium location for the big game. 

All that today on this edition of "A Whittle Bit of Commentary." ChadWhittle.com (C) 2019 Chad Whittle. 

 

CNN Should Rebrand HLN (Headline News) As A Conservative Competitor To Fox News

CNN recently announced they plan to no longer produce live news programming on sister network HLN, except for Robin Meade’s morning show and a few hours after her show goes off. The rest of the day will consist of taped programming.

The reason for the change from live news to taped programming?

Trump.

The “Cable news landscape is dominated by politics,” said HLN head Ken Jautz. He further explained to his staff that due to HLN’s focus on non-political stories, the network really could not compete in this current news and political environment.

While he did not say Trump specifically, at this point, isn’t the word politics just interchangeable with Trump’s name?

CNN is missing a real business opportunity by not embracing politics on HLN, specifically conservative Republican Trump politics.

If you like Trump or vote Republican, you watch Fox News. If you hate Trump, you can watch either MSNBC or CNN and get your daily fill of anti-Trump programming. One reason Fox News dominates both Trump hating networks in the ratings is that MSNBC and CNN split the liberal viewership.

I believe CNN’s parent company Turner Broadcasting is missing a big league ratings opportunity by not providing content for the MAGA viewer.

There is no way CNN would ever hire a pro-Trump host for a primetime slot. Their viewers would revolt.

However, HLN is a separate channel, and the past few years it’s really struggled to find its own identity. CNN should rebrand it as a Fox News competitor.

If HLN became Fox News-lite with a primetime line up of respected conservative commentators and reporters, it would give Fox News competition and would peel away viewers from the nation’s leading cable news channel. However, this would not happen overnight. It would be a long-term project because it would take years to establish trust among conservative viewers, but hiring someone like Ben Shapiro, for example, would go a long way in establishing trust.

Not only would this move provide CNN with millions more in revenue, it would also open the door for more voices and would make cable news overall stronger as viewers would have more options for conservative commentary.

Competition makes everyone better, stronger and pushes them to create better products. More competition in cable news would be a good thing for the viewer at home.

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Background Material:

https://www.mediaite.com/tv/exclusive-hln-axing-most-live-shows-including-carol-costello-and-ashleigh-banfield/

Here's Where The Government Can Start If They Want To Break Up Silicon Valley's Tech Titans

According to media reports, the Trump White House has drafted an executive order that would open an antitrust investigation into the business practice of some of Silicon Valley’s most prominent firms including Google, Facebook, and Twitter.

The investigation would examine whether online platforms have violated antitrust laws and address online platform bias as well. President Trump has Tweeted his concerns about the potential political bias of some of the nation’s largest social platforms that all lean left.

The federal government has a mixed record of success when it comes to breaking up mega-corporations.

The most famous examples of the government successfully breaking up companies include Rockefeller’s dominant Standard Oil and the 1980s breakup of the AT&T/Bell telephone system. 

We are many years, court cases and Trump Tweets away from coming even a 100 miles close to a breakup of any technology or social media company.

However, for the sake of discussion and argument, here is where the federal government could start if they want to breakup some of the biggest tech titans in the world:

1.    Require Facebook to sale Instagram and WhatsApp. According to recent reports, Instagram has over 800 million users and WhatsApp has over 1.5 billion. Facebook has over 2 billion users. That is a lot of access to user’s data for Mark Zuckerberg to have.

2.    Require Google to sale YouTube. The video sharing website reports nearly 1.8 billion users each month, almost matching Facebook’s 2 billion users.

3.    Spinoff Amazon into multiple smaller companies. Possible spinoffs: Twitch.TV, Whole Foods Market, Zappos, and the list could go on.

Of all the tech companies, Twitter is in the best position to not be broken up because the company is smaller than their bigger rivals and the company has not invested as heavily into acquiring other companies. If you want to include Apple on the list, you could require the spinoff of Apple Music or not allow the company to produce original content, but only offer music and TV shows on their apps from third-party producers. 

As I said before, we are years away from any potential breakup even becoming a possible reality, but there is no doubt that the tech titans have more influence and control over our lives than prior oligopolies could even imagine.

Instead of antitrust lawsuits and breakups, a quicker and simpler solution may be to pass more regulation that protects user’s privacy and governs more how these firms operate.   

Either way, the days of Silicon Valley having a blank check (or unlimited Bitcoin for all of the tech-minded readers) to do what they want is quickly coming to a close. 

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