Posts tagged #Republican

Former Starbucks CEO Howard Schultz Wants To Be The Ross Perot Of 2020 And Help Trump Win

Former Starbucks CEO Howard Schultz has all but officially announced his run for the White House in 2020. This is the best thing that could happen to Donald Trump. It’s Ross Perot all over again, but this time it’ll help the Republicans and not hurt them.

When Ross Perot ran his failed independent campaign in 1992, he took votes away from George H.W. Bush and gave us Bill Clinton.

If Schultz goes through with his campaign in 2020, it’ll do nothing but hurt the Democrats because he is no doubt a left-leaning Democrat. Just examine the values of Starbucks under his leadership, and it’ll give you an idea about his worldview. If he goes through with running, it doesn’t matter which candidate the Democrats put up against Trump; it almost guarantees Trump gets reelected and this is especially true if they run a weak candidate again like Hillary Clinton.

Starbucks is a corporate brand not well liked among conservatives, and their former CEO running will not take votes away from Trump. If it was the CEO of Hobby Lobby, that’s a different story.

This is the worst news for the Democrat Party since election night when Trump was announced the winner. Perot received almost 20% of the vote in 1992. If Schultz gets a similar percentage of the vote, it’s panic time at MSNBC.

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CNN Should Rebrand HLN (Headline News) As A Conservative Competitor To Fox News

CNN recently announced they plan to no longer produce live news programming on sister network HLN, except for Robin Meade’s morning show and a few hours after her show goes off. The rest of the day will consist of taped programming.

The reason for the change from live news to taped programming?

Trump.

The “Cable news landscape is dominated by politics,” said HLN head Ken Jautz. He further explained to his staff that due to HLN’s focus on non-political stories, the network really could not compete in this current news and political environment.

While he did not say Trump specifically, at this point, isn’t the word politics just interchangeable with Trump’s name?

CNN is missing a real business opportunity by not embracing politics on HLN, specifically conservative Republican Trump politics.

If you like Trump or vote Republican, you watch Fox News. If you hate Trump, you can watch either MSNBC or CNN and get your daily fill of anti-Trump programming. One reason Fox News dominates both Trump hating networks in the ratings is that MSNBC and CNN split the liberal viewership.

I believe CNN’s parent company Turner Broadcasting is missing a big league ratings opportunity by not providing content for the MAGA viewer.

There is no way CNN would ever hire a pro-Trump host for a primetime slot. Their viewers would revolt.

However, HLN is a separate channel, and the past few years it’s really struggled to find its own identity. CNN should rebrand it as a Fox News competitor.

If HLN became Fox News-lite with a primetime line up of respected conservative commentators and reporters, it would give Fox News competition and would peel away viewers from the nation’s leading cable news channel. However, this would not happen overnight. It would be a long-term project because it would take years to establish trust among conservative viewers, but hiring someone like Ben Shapiro, for example, would go a long way in establishing trust.

Not only would this move provide CNN with millions more in revenue, it would also open the door for more voices and would make cable news overall stronger as viewers would have more options for conservative commentary.

Competition makes everyone better, stronger and pushes them to create better products. More competition in cable news would be a good thing for the viewer at home.

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Background Material:

https://www.mediaite.com/tv/exclusive-hln-axing-most-live-shows-including-carol-costello-and-ashleigh-banfield/