We already knew Fox News was the king of cable news. The channel’s ratings and success prove it. Now, we have indisputable proof thanks to, of all people, Bernie Sanders.
Monday night the Senator and current Democrat frontrunner for president appeared on Fox for an hour that was the most watched town hall of the year with 2.6 million viewers. So far, the average viewership for CNN’s town halls is 903,000. Rivals Fox News and MSNBC’s regular programming airing during the CNN town halls each easily beat the network with Fox receiving an average of 2.2 million viewers and MSNBC 1.1 million.
I give Sanders credit for being willing to appear on Fox because not all Democrats would’ve done that.
The Vermont senator was wise to go on Fox because he knew if he wanted to reach a mass audience with his message, Fox was the place to go. No one outside of his base would’ve ever seen him on MSNBC, and if you look at the ratings for CNN, not many that “Burn for Bernie” or any other candidate’s supporters for that matter would’ve seen them on CNN.
Fox is in talks about hosting a town hall with Pete Buttigieg next. If he’s smart, he’ll accept the invitation so he can actually reach voters.
Even Democrats are starting to learn that if you want to reach an audience, you gotta go on Fox. Otherwise, you’ll just be talking to people that are walking through an airport glancing at CNN on a TV screen.
Dr. Chad Whittle holds a doctoral degree in mass communication and is the host of “A Whittle Bit of Commentary.” Subscribe today to his podcast on Apple Podcasts, iTunes, Spotify, Stitcher, TuneIn, and Google Play. Read his daily column at ChadWhittle.com and follow him on Twitter and Facebook.