Posts tagged #Cable Tv

CNN Should Rebrand HLN (Headline News) As A Conservative Competitor To Fox News

CNN recently announced they plan to no longer produce live news programming on sister network HLN, except for Robin Meade’s morning show and a few hours after her show goes off. The rest of the day will consist of taped programming.

The reason for the change from live news to taped programming?

Trump.

The “Cable news landscape is dominated by politics,” said HLN head Ken Jautz. He further explained to his staff that due to HLN’s focus on non-political stories, the network really could not compete in this current news and political environment.

While he did not say Trump specifically, at this point, isn’t the word politics just interchangeable with Trump’s name?

CNN is missing a real business opportunity by not embracing politics on HLN, specifically conservative Republican Trump politics.

If you like Trump or vote Republican, you watch Fox News. If you hate Trump, you can watch either MSNBC or CNN and get your daily fill of anti-Trump programming. One reason Fox News dominates both Trump hating networks in the ratings is that MSNBC and CNN split the liberal viewership.

I believe CNN’s parent company Turner Broadcasting is missing a big league ratings opportunity by not providing content for the MAGA viewer.

There is no way CNN would ever hire a pro-Trump host for a primetime slot. Their viewers would revolt.

However, HLN is a separate channel, and the past few years it’s really struggled to find its own identity. CNN should rebrand it as a Fox News competitor.

If HLN became Fox News-lite with a primetime line up of respected conservative commentators and reporters, it would give Fox News competition and would peel away viewers from the nation’s leading cable news channel. However, this would not happen overnight. It would be a long-term project because it would take years to establish trust among conservative viewers, but hiring someone like Ben Shapiro, for example, would go a long way in establishing trust.

Not only would this move provide CNN with millions more in revenue, it would also open the door for more voices and would make cable news overall stronger as viewers would have more options for conservative commentary.

Competition makes everyone better, stronger and pushes them to create better products. More competition in cable news would be a good thing for the viewer at home.

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Background Material:

https://www.mediaite.com/tv/exclusive-hln-axing-most-live-shows-including-carol-costello-and-ashleigh-banfield/

Will The XFL 2.0 Be The First Sports League Built For The 21st Century?

WWE CEO Vince McMahon announced in January his plans to bring back the XFL that lasted only one season in 2001. The XFL held a press conference last Wednesday to reveal the eight cities that will host XFL teams when the league kicks off in 2020.

While the original XFL flopped due to lousy football on the field and a circus-like atmosphere off the field, the league was innovated on the media and technology front. 

Some of the TV coverage innovations the XFL pioneered the NFL adopted including the “sky cam” and mic’ed players during the game.

With all the technology that is available now that no one could even imagine in 2001 during the XFL’s first and only season, the new league has probably the best opportunity of any sports league currently in operation to create a league that is built for the 21st century.

Unlike the NFL, the XFL does not have to worry about potentially offending TV partners that pay billions of dollars for TV rights by signing contracts with online streaming services in addition to TV. Airing Thursday night games on Amazon in addition to Fox probably does not make Fox extremely happy that they have to share their coverage with Amazon.

The XFL has no TV or online partners yet. The league can structure their media rights any way they want to. Look for innovation when it comes to media rights deals with the XFL. The field is wide-open for them to sign contracts with any traditional or digital media outlet. Since the league is new, traditional TV partners will be more understanding if they sign online rights in addition to a broadcast or cable TV deal.

Or, the league could go digital only and bypass traditional TV all together. McMahon stated in his XFL revival announcement that TV ratings would not be the only factor that determines if the XFL is a success because the media world has changed and TV ratings are not as important now as in 2001.

He already owns the digital/OTT WWE Network, which would be the logical choice to stream XFL games online. However, if he goes with his own streaming service, he should open the games up to all for free because there’s not going to be enough fans willing to pay to watch the new league. Amazon and YouTube are always great options as well. YouTube especially if he wants to reach the millennial crowd.

Another digital option is to stream all the games for free on the XFL app the league is creating. In addition to streaming games on the XFL app, the league could provide fan experiences and access to players that no other league can on the mobile app. Unlike the NFL, the league won’t have a players union and they’ll be no multi-million dollar contracts that restrict what players can and cannot do, so they can really be innovated in this area as well.

During live broadcasts of games, the XFL can experiment with technology that will make the fan experience even better by connecting what is happening on the field with the conversations occurring online on their app and social media. During XFL 1.0 there was no such thing as social media. Now that Facebook and Twitter exist, these social networks can be integrated into the game experience in real-time to make fans feel closer to the action.

The original XFL was a failure, but this time around McMahon seems to be doing everything right and taking his time to make sure he has the league more planned out than he did with the original version.

If XFL 2.0 is anything like the first from a media and technology standpoint, look for real innovation that will help create a unique fan experience that might just be adopted by rivals including the NFL.

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