CNN has gone from "The most trusted name in news" to the least watched name in news. The ratings for the network that once was the pride of cable news journalism continues to decline in the months after the release of the Mueller Report with no signs of stopping.
According to Nielsen Media Research, CNN's prime-time ratings dropped an eye-popping 26% in April compared to last year. This marked the lowest-rated month in total viewers since October 2015 for the news channel.
CNN shows are not even gaining a million viewers anymore, and the channel is a national network. To help you understand how bad the ratings are for the WarnerMedia owned network, Fox News received 2.4 million viewers, and MSNBC was second with 1.6 million in April 2018. CNN came in last among the big three cable news networks with an average audience of just 767,000.
CNN's highest rated show for the month was "Chris Cuomo Primetime" with an average viewership of 917,000, placing the show the 26th most-watched show in total viewers among cable news. "Hannity" on Fox News led the way in ratings for the month with an average audience of 3.086 million total viewers.
We are witnessing a dramatic decline for CNN that started even before the Mueller investigation started. The network has been trending downward for many years as the news channel's reporting turned from objective to subjective while at the same time rivals Fox and MSNBC have been able to find their groove by appealing to the right and left.
CNN went all in for two years on Russian collusion, and after the Mueller report concluded there was no collusion; audiences had no reason to continue to watch after CNN was proven to be wrong.
Based on the ratings, maybe CNN should change their slogan from "The most trusted name in news" to "This is CNN. Yes, we still exist."
Chad Whittle, Ph.D. holds a doctoral degree in mass communication and is the host of “A Whittle Bit of Commentary.” Subscribe today to his podcast on Apple Podcasts, iTunes, Spotify, Stitcher, TuneIn, and Google Play. Read his daily column at ChadWhittle.com and follow him on Twitter and Facebook.