The Box Office Success Of The Pro-Life Film 'Unplanned' Surprises No One But Hollywood

The Christian produced pro-life movie “Unplanned” is proving to be a surprise box office hit according to reports from Yahoo. This is only a surprise to those that live and work in Hollywood because if you live outside the Hollywood bubble, this probably doesn’t come as a surprise to you. Unlike many in the film industry, your average American does not hold a far left position on abortion.

The movie has made more than $8.6 million at the box office since its March 29 release which is good enough for fourth place at the box office this past weekend according to Box Office Mojo. The only movies ahead of it are big budgeted blockbusters like “Dumbo,” “Us,” and “Captain Marvel.”

For the film to be fourth to big Disney/Marvel movies is very impressive considering the movie had a much smaller production budget and less promotion due to no TV networks agreeing to air ads for the film except Fox News Channel due to its pro-life message.

It probably also helped that the vice president of the United States Tweeted his support of the film. Currently, the movie is in over 1,500 theaters.

The odds were not in the movie’s favor since the Motion Picture Association of America (MPAA) attributed an “R” rating to the film so that teens 17 and under could not watch the movie. In some states, you can receive an abortion without your parents’ permission if you’re 15, but you can’t watch a film about abortion unless you have your legal guardians permission. The Twitter account of the film was also briefly suspended which hurt marketing efforts as well.

The movie has received harsh negative reviews from Hollywood which isn’t surprising and was very predictable.

I’m glad this film was made. It’s exactly the type of film Christians and conservatives need to produce. If conservatives want to win the culture war, the battlefield isn’t the halls of Congress. This political and moral battle must be won on the movie, TV and smartphone screens across the country.

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Dr. Chad Whittle holds a doctoral degree in mass communication and is the host of “A Whittle Bit of Commentary.” Subscribe today to his podcast on Apple Podcasts, iTunes, Spotify, Stitcher, TuneIn, and Google Play. Read his weekly column at ChadWhittle.com and follow him on Twitter and Facebook.