According to statistics from Apple, there are over 500,000 active podcast shows on the Apple Podcasts app/iTunes. That is a lot of content providing many different world views that could influence the listening audience.
If you are new to podcasts or have never downloaded an episode, podcasts are like an unlimited audio buffet of choice. No matter what you’re into: sports, travel, news, pop culture, politics, dating, cars, Star Wars, the odds are there are multiple podcasts on your favorite topics you can listen to and enjoy.
The good news about this technology (in addition to the choice and portability of being able to listen on your phone) is the church has not missed the ball and isn’t having to play catch up on this new audio medium.
If you open the Apple Podcasts app or another popular podcast app, you’ll see an entire section of religious podcasts available for listeners to download from their favorite pastors or Christian teachers.
Some of the top downloaded religious shows come from names you’d recognize like Joel Osteen, Steven Furtick, Bishop T.D. Jakes, Dr. Charles Stanley, and Joyce Meyer. However, the good news is because producing a podcast and distributing one is so cheap local pastors that aren’t nationally known can share the gospel both locally and globally.
In the past, purchasing airtime on television or the radio was too expensive for many ministries to afford. Now, thanks to the ability to post a sermon online for around $10 per month depending on the podcast host used, pastors that could never spread the gospel message before are able to find new listeners.
Podcasts are a great tool the church can use to reach others for Christ including younger Americans that bypass traditional media like radio and TV. Generation Z and millennials are embracing podcasts as a form of entertainment and as a source for news and information.
With thousands of new podcast shows appearing online every month, it’s important Christianity has a strong voice in this new medium. People are going to hear multiple worldviews on shows. It’s good and eternally essential the gospel message is a part of the downloadable conversation.
Dr. Chad Whittle holds a doctoral degree in mass communication and is the host of “A Whittle Bit of Commentary.” Subscribe today to his podcast on Apple Podcasts, iTunes, Spotify, Stitcher, TuneIn, and Google Play. Read his weekly column at ChadWhittle.com and follow him on Twitter and Facebook.