According to a new study from New York University that included 643 participants ages 18-25, it appears the classic, or what millennials would call “old school” songs stick in millennial’s heads more than the boring, cookie-cutter pop of today. Specifically, songs from 1960-1999 were more memorable than songs from 2000-2015, with songs from this era of music receiving a steep drop-off in recognition according to Yahoo News.
The researchers provided participants with short clips of seven songs out of 152 songs used in the study. The songs selected were tunes that reached number one on the Billboard “Top 100” chart from 1940-1957 and the Billboard “Hot 100” from 1958-2015.
I’m not too surprised that the old classics like “When a Man Loves a Woman” or “Baby Come Back” are more memorable than new music by Katy Perry, Ariana Grande, Post Malone or anything by The Chainsmokers.