Whittle at 'Media Equalizer': Boycotts Hurt All Sides

Our Founding Fathers felt freedom of speech and the press was so vital and important to the continued success of our nation that they granted this right in the First Amendment of the Constitution. They knew all freedoms that followed would rise and fall on the freedom to freely speak and debate political, moral and religious topics.

In 2019, there are more ways than ever to share your viewpoint on any topic imaginable. All you need is a computer, keyboard, a social media account or website, video camera and a microphone. The Internet is the Founding Father’s freedom of speech dreams fully realized.

You no longer have to be on the payroll of a large media company to share your opinion. You can go live on YouTube and reach millions.

While there are almost countless digital media options for Americans to use to share their opinion, there are many politically motivated groups that are trying to stop popular media figures from having the right to speak their mind on the issues of the day.

Read the rest at Media Equalizer Here

Podcasts Are the New Pulpit

According to statistics from Apple, there are over 500,000 active podcast shows on the Apple Podcasts app/iTunes. That is a lot of content providing many different world views that could influence the listening audience.

If you are new to podcasts or have never downloaded an episode, podcasts are like an unlimited audio buffet of choice. No matter what you’re into: sports, travel, news, pop culture, politics, dating, cars, Star Wars, the odds are there are multiple podcasts on your favorite topics you can listen to and enjoy.

The good news about this technology (in addition to the choice and portability of being able to listen on your phone) is the church has not missed the ball and isn’t having to play catch up on this new audio medium.

If you open the Apple Podcasts app or another popular podcast app, you’ll see an entire section of religious podcasts available for listeners to download from their favorite pastors or Christian teachers.  

Some of the top downloaded religious shows come from names you’d recognize like Joel Osteen, Steven Furtick, Bishop T.D. Jakes, Dr. Charles Stanley, and Joyce Meyer. However, the good news is because producing a podcast and distributing one is so cheap local pastors that aren’t nationally known can share the gospel both locally and globally.

In the past, purchasing airtime on television or the radio was too expensive for many ministries to afford. Now, thanks to the ability to post a sermon online for around $10 per month depending on the podcast host used, pastors that could never spread the gospel message before are able to find new listeners.

Podcasts are a great tool the church can use to reach others for Christ including younger Americans that bypass traditional media like radio and TV. Generation Z and millennials are embracing podcasts as a form of entertainment and as a source for news and information.

With thousands of new podcast shows appearing online every month, it’s important Christianity has a strong voice in this new medium. People are going to hear multiple worldviews on shows. It’s good and eternally essential the gospel message is a part of the downloadable conversation.  

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Dr. Chad Whittle holds a doctoral degree in mass communication and is the host of “A Whittle Bit of Commentary.” Subscribe today to his podcast on Apple Podcasts, iTunes, Spotify, Stitcher, TuneIn, and Google Play. Read his weekly column at ChadWhittle.com and follow him on Twitter and Facebook.

Posted on March 18, 2019 .

Chad Live on Major League Liberty 3/11/2019

Chad joined the crew of Major League Liberty on Monday night to discuss his recent article on the 2020 election and if a Democrat will be able to successfully use social media to face the “Tweeter-in-Chief” Donald Trump. Dr. Whittle’s interview starts at 8:43 in the video. Read Chad’s article here

If Christians and the Church Want to Bring Millennials and Gen Z Back to the Church, They Need To Start Producing More Media Content to Reach Them

Recent research has shown a growing decline in church attendance and religious affiliation among millennials and Generation Z in the United States.  For many church leaders, this decline is troubling, and some are not sure how or what to do to bring young adults back to sitting in the pews.

If churches want to bring young Americans back to houses of worship, religious leaders will need to take the message outside of the four walls of a traditional church and go where millennials and Generation Z live: online and on social media.

Prior generational leaders like Pat Robertson and the late Billy Graham understood the power and influence of the media which is why Robertson founded “The Christian Broadcast Network,” and Rev. Graham aired his sermons on radio and television.

However, unlike past generations, young Americans are exposed to media messages constantly that offer them various worldviews and opinions on morality. They no longer need to attend a physical church to hear about spirituality anymore either. They can simply download a podcast or watch a debate about current topics on YouTube. 

For this age group, it is much more convenient and natural to watch a video online than attend a church. This is why the church needs to do more to reach this age group online and through other media. However, if you want your content to be taken seriously by Generation Z, you better bring your A-game.

There is an endless digital sea of videos you can stream on YouTube or watch on Netflix. If you want your videos to stand out, you need to make it not only informative and thought-provoking but entertaining as well. When you have a generation that has grown up to waking up in the morning to their iPhones and spending all day with their device until they fall asleep with the phone at night in their bed, you must produce quality content that stands out from all the noise. They are smart and can spot poor quality and badly produced cheap content.

This is not to say there isn’t quality Christian content in the media now including Christian music, some films and YouTube videos from popular creators like John Crist; we just need more Christian content that is available for young adults on YouTube, Netflix, and social media. 

Churches should consider creating a media fund to help financially support those within their membership and in their local communities that have the skills and talent to produce quality, informative and entertaining media content. Or, partner with those that have the resources to produce this content.

Millennials and Generation Z are not going to stop using the web and social media. The more exposed to Christian messages they are in their news feeds the better. If you reach them where they are and how they consume content, some of them might just find their closest Uber one Sunday morning to attend a worship service. The backdrop of an old church building or a contemporary one with lights and fog would make a great selfie for Instagram.

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Chad Whittle holds a doctoral degree in mass communication and is the host of “A Whittle Bit of Commentary.” Subscribe today to his podcast on Apple Podcasts, iTunes, Spotify, Stitcher, TuneIn, and Google Play. Read his weekly column at ChadWhittle.com and follow him on Twitter and Facebook.

Chad Whittle on The Melody Burns Show 3/7/19

Dr. Whittle joined Melody Burns to discuss the 2020 presidential election and how the candidates will use social media like Twitter to reach the voters with their message.

Chad at 'The Stream': Which Democrat Will Win the Twitter Primary to Face the Tweeter-in-Chief in 2020?

The 2020 primary is underway on the Democrat side of the aisle with almost every Democrat in America planning or considering launching a bid for the nomination. It will be interesting to watch the cable networks try to fit all of the Democrats onto the same stage for a debate.

We live in a new era in presidential politics thanks to social media and partially to Donald Trump, who used Twitter and other social media to his advantage in 2016.

The traditional way of winning the White House is to knock on doors, kiss babies, and hold campaign rallies in swing states. While these activities are still helpful and necessary, there is another component that is just as important, if not more important in modern politics: winning the social media primary.

Read the rest from Chad’s latest published article here at The Stream

Even Millennials Think Today's Pop Music Stinks. Georgia Wants to Tax Netflix. Review of New Football League. The Democrats That Have a Chance in 2020 & Oregon Wants to Allow Teenagers to Vote

On today's A Whittle Bit of Commentary: Even Millennials Think Today's Pop Music Stinks. The state of Georgia wants to tax Netflix. Whittle's review of the new Alliance of American Football (AAF) league. Which Democrats actually have a chance at the nomination & Oregon wants to allow teenagers to vote. ChadWhittle.com (C) 2019 Chad Whittle.

Chad at 'Politichicks': Modern Pop is the Junk Food of Music (Even Millennials Find It Forgettable)

According to a new study from New York University that included 643 participants ages 18-25, it appears the classic, or what millennials would call “old school” songs stick in millennial’s heads more than the boring, cookie-cutter pop of today. Specifically, songs from 1960-1999 were more memorable than songs from 2000-2015, with songs from this era of music receiving a steep drop-off in recognition according to Yahoo News.

The researchers provided participants with short clips of seven songs out of 152 songs used in the study. The songs selected were tunes that reached number one on the Billboard “Top 100” chart from 1940-1957 and the Billboard “Hot 100” from 1958-2015.

I’m not too surprised that the old classics like “When a Man Loves a Woman” or “Baby Come Back” are more memorable than new music by Katy Perry, Ariana Grande, Post Malone or anything by The Chainsmokers.

Read the rest at Politichicks

Audio: Chad Whittle on The Andy Caldwell Show 2/15/19

I had the privilege of appearing on The Andy Caldwell Show in California on AM 1440 KUHL & AM 1290 Santa Barbara Friday night. Here's the audio of my appearance. He saved the best for first! We discussed my latest article: Parents Should Limit Children’s Screen Time To Protect Their Moral And Spiritual Health. Read that article here.

Chad at 'Politichicks': Parents Should Limit Children’s Screen Time To Protect Their Moral And Spiritual Health

The UK Daily Mail reported on a recently released Ofcom (UK’s version of the FCC) study that said children as young as five are already spending hours per day online.

The study found children under five spend over an hour online per day. That number rises to over four hours per day when gaming and TV time are included. Children 12-15 years old spend nearly three hours per day online plus two additional hours watching TV. The study stopped at age 15, but if you have any older teenagers or college students, you don’t need a study to tell you how much they are on their phones or the computer. You witness it every day and almost every hour.

Other than the obvious problems including health issues like “text neck” and the lack of socializing with friends outside a screen, there is the concerning matter of the messages children are exposed to at this early age.

Read the rest at Politichicks

States Introducing Bible Literacy Courses For Public Schools.GOP Rep. Introduces Bill Allowing Ride Share Drivers To Carry Guns. Religious Are Happier. Schultz Is The Perfect Candidate For Democrats

On this edition of A Whittle Bit of Commentary: Six States Introducing Bible Literacy Courses For Public Schools. A Georgia Representative Has Introduces Bill That Allows Ride Share Services Drivers To Carry Guns. Facebook's Data Gathering Knows No Limits. Study Shows The Actively Religious Are Happier. Former Starbucks CEO Howard Schultz Is The Perfect Candidate For The Democrats In 2020 But They Don't Want Anything To Do With Him. All that today from Chad Whittle on today's A Whittle Bit of Commentary. ChadWhittle.com (C) 2019 Chad Whittle. 

Netflix Has Found Religion: Streaming Service To Launch Christian Shows. Microsoft's New Browser Warns You About Fake News and Chick Fil A Keeping The Faith And Not Opening On Big Game Sunday 2/1/19

Fox News reported that Netflix is planning to launch a slate of original faith and family-friendly programming that will be exclusive on the video service. 

Microsoft’s mobile browser, Edge, is issuing fake news warnings to users in a new update for iOS and Android devices.

The news fake news warning is powered by NewsGuard, which rates each website you browse to and gives it either a red warning for unreliable or green for trusted in your address bar. 

This idea sounds good in theory, to help people know they’re visiting a website that may contain fake news, but my question is, who gets to define what “fake news” is? And what journalists are involved in deciding which websites are real and fake?

If you’ve deleted your Facebook over privacy concerns or never signed up to a social media website to begin with, you better hope you picked your friends wisely  because according to a new study, your behavior can be predicted even if you’ve never been on social media.

StudyFinds.org reported that a team of scientists from Vermont and Australia found that by examining the tweets of those close to someone, they could predict a person’s behavior, even if they’re not on social media!

Plus, Facebook has pledged to invest $300 million in local news initiatives, including partnerships, programs, and content over the next three years according to The Blaze.

“The company said it would focus on supporting local newsrooms and helping news organizations build sustainable business models.

Not even a Super Bowl can get Chick fil a to open on Sunday. With the big game taking place at on Sunday Febuary 3rd in Atlanta, many have wondered if the tasty chicken sandwich  restaurant will open its Mercedes-Benz Stadium location for the big game. 

All that today on this edition of "A Whittle Bit of Commentary." ChadWhittle.com (C) 2019 Chad Whittle. 

 

Former Starbucks CEO Howard Schultz Wants To Be The Ross Perot Of 2020 And Help Trump Win

Former Starbucks CEO Howard Schultz has all but officially announced his run for the White House in 2020. This is the best thing that could happen to Donald Trump. It’s Ross Perot all over again, but this time it’ll help the Republicans and not hurt them.

When Ross Perot ran his failed independent campaign in 1992, he took votes away from George H.W. Bush and gave us Bill Clinton.

If Schultz goes through with his campaign in 2020, it’ll do nothing but hurt the Democrats because he is no doubt a left-leaning Democrat. Just examine the values of Starbucks under his leadership, and it’ll give you an idea about his worldview. If he goes through with running, it doesn’t matter which candidate the Democrats put up against Trump; it almost guarantees Trump gets reelected and this is especially true if they run a weak candidate again like Hillary Clinton.

Starbucks is a corporate brand not well liked among conservatives, and their former CEO running will not take votes away from Trump. If it was the CEO of Hobby Lobby, that’s a different story.

This is the worst news for the Democrat Party since election night when Trump was announced the winner. Perot received almost 20% of the vote in 1992. If Schultz gets a similar percentage of the vote, it’s panic time at MSNBC.

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Hallelujah! Netflix Plans To Produce Faith Based And Family Programming

Netflix has found religion. For many religious readers that may come as a shock considering the world’s largest streaming video on-demand service brought the world Frank Underwood and "Orange is the New Black."

Fox News reported that Netflix is planning to launch a slate of original faith and family-friendly programming that will be exclusive on the video service.

Netflix is spending $8 billion per year on programming according to reports so the company has the money to produce some high quality faith and family programming. No Christian filmmaker can come close to matching the resources of Netflix.  

I think Netflix producing original faith-based programming is a smart business move. There are millions of not only Americans but families around the world that would like to subscribe to the streaming service but won’t due to a lack of family-friendly program offerings. This is a business decision that Christians should support.

With the almost countless options viewers have for TV entertainment, producing quality shows is more important than ever. Having Christian shows on Netflix will take Christian entertainment to a new level and will possibly reach many viewers that otherwise would never watch Christian movies and shows because most non-Christians are not going to subscribe to a Christian video service. However, they will watch Netflix.

If Christians want to reach millennials and other nonbelievers with the gospel, there is no better way than through the media and no bigger service than Netflix to use to do it.  

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Welcome To A Whittle Bit Of Commentary 2.0! Have We Flushed Our Privacy Away On Our Smart Toilets? Jay-Z Has 99 Streaming Problems With Tidal - 1/18/19

Welcome to A Whittle Bit of Commentary 2.0. it’s the same show you’ve loved for the past five years but in a new weekly and expanded format! Also on this episode: If privacy isn’t already dead, the final nail in the coffin will soon be added as almost every device in our homes will be connected to the Internet. We all have flushed away our privacy on our smart toilets. Jay-Z has 99 problems but the good news is that Beyoncé isn’t one. Bloomberg News reports that Mr. Z's streaming music service Tidal is under investigation in Norway over allegations the music service faked listener numbers that could be in the hundreds of millions of false plays of albums from top artists including his wife.

 

Future Political Power Belongs To Those That Tweet. Social Media is the Daisy Ad of 21st Century Politics

This may come as a surprise to many, but President Trump and Barack Obama have one thing in common when it comes to how they won the White House: Twitter. Unlike their competition, both men understood our modern culture and how important and influential social media is. This is something John McCain, Mitt Romney or Hillary Clinton never understood.

McCain, Romney, and Clinton all ran campaigns that would’ve had a better chance of success about 30 years ago. Each candidate never focused their main media efforts on social media. They instead went with a traditional campaign by hitting the campaign trail and talking with local residents, buying TV ad time, participating in debates and scheduling interviews on cable news shows. I’m not saying you shouldn’t still do those things for the 2020 election because each is still important to the success of your campaign. However, none of those efforts can drive the conversation about your campaign like social media can.

Looking at the ages of McCain, Romney, and Clinton compared to Obama you could simply say it’s just a generational thing that the younger Obama knew and understood more about social media’s power than his Baby Boomer opponents. However, 72-year-old Trump blows up that argument.

Like Obama, Trump’s team had a keen understanding on not just the power and influence of social media but how to use it to control the narrative and drive the national conversation. No one could ever be better at this than Trump. He is the Twitter master.

With one simple meme or Tweet, Trump during his campaign and now will receive countless hours of coverage on cable news shows and in newspapers across the country. Most days the traditional media no longer drives the daily political narrative, but instead it is merely reacting to what has occurred on social media.

According to Axios, newcomer Alexandria Ocasio-Cortez is now second to Trump on total Twitter interactions defined as retweets and likes. This is why you recognize her name. There are other first-term Senators, but how many of them can you name? Unlike her, they have not mastered or understand the power of social media.  

Future political power belongs to those that understand how to use social media effectively. Twitter is the Daisy or Willie Horton ad of 21st century politics.   

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Is Social Media Addiction The Next American Mental Health Crisis?

There is a growing debate among Congress and the political pundit class on whether the Trump administration should consider breaking up the tech titans or if Congress should pass new regulations on Facebook, Google, Twitter and just for the fun of it, I’ll mention MySpace in this conversation as well. Yes, MySpace still exists. No, I don’t know anyone who uses it.

While freedom of speech issues on social networks and the possible breaking up of the Silicon Valley giants are both topics of great importance, the mental health issues that are being caused by social media use is equally as important.

Recent studies report a rise in levels of anxiety and depression among teenage and young adult users of social media. The BBC reported on a study published in the journal Computers in Human Behavior that found participants who said they use seven or more social networks were more than three times as those that use between zero-two platforms to have higher levels of general anxiety symptoms.

 A study in the Clinical Psychological Science journal with a sample of over 500,000 U.S. adolescents in grades 8-12, found that between 2010-2015 there was an increased rate of depressive symptoms and suicide-related outcomes among those who spent more time on social media and smartphones with these participants reporting more mental health issues than those that spent time on non-screen activities.

Researchers from Boston University School of Medicine’s Department of Dermatology discussed the growing trend of people seeking surgery to make their face be more appealing for selfies. In 2017, the American Academy of Facial Plastic and Reconstructive Surgery found that 55 percent of surgeons mentioned having patients that were seeking surgery procedures due to social media. 

These are just some of the many recent academic and mainstream press stories on the growing trend of mental health issues due to social media use. However, none of this should come as a surprise.

If you have spent any time on a social media platform, then you have encountered someone that is obsessed with likes, swipes and follows. Or, maybe you are the person that is spending hours per day trying to become social media famous.

This is not healthy behavior as research and common sense continues to prove. We have a generation of fame-obsessed teens and college students that I am afraid are becoming only more infatuated with fleeting social media fame. This behavior could be not only bad for their mental health but their physical health as well. If you browse YouTube, you’ll find videos of teenagers trying very dangerous stunts in an attempt to go viral.

The next time Congress holds hearings concerning social media and freedom of speech on these platforms and regulation, I hope Senators will also hold the wizards of Silicon Valley’s feet to the fire concerning their highly addictive products.

It’s not all Mark Zuckerberg’s fault. Healthy behaviors should start at home and in schools, but it’s time social media companies do more to help turn the tide of mental health issues that their products are no doubt partially contributing to in young adults.

Helping teens and young adults have less mental health issues is something we all can give a thumbs up to.

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My New Year's Resolution: Binge Less On The Digital Junk Food Of Social Media And Smartphones

In just a few short weeks 2018 will be history and a new year will be upon us. Many of us create New Year’s resolutions that we’re all good at keeping until about February at the most.

For the past few weeks, the amount of time I use technology from my iPhone to checking in daily on social media has been on my mind. If we all were to be honest with ourselves, we all spend too much time on our phones on a daily basis.

None of us need to check Facebook or scroll Instagram multiple times per day or in some cases, per hour. Our feeds on the average day don’t change that much between the time we log on and then log on again later that day, hour or minute.

We all could use less time on social media.

In 2019, I have decided to make a real effort to reduce my screen time for multiple reasons, and I am inviting and encouraging you to join me.

One of the main reasons I plan to reduce my online time is because social media is a time waster. Have you ever thought about how much more productive you’d be at work if you put the phone away and concentrated on your to-do list at work? Odds are you could probably go home earlier a lot of days if you would just focus and not check Facebook at the top and bottom of every hour.

Another reason I plan to put the phone away is that I want better health. A quick Google search will show there is increasing evidence from study after study that screen time is bad for your health both mentally and physically.

A recent study reported social media could increase anxiety in users. In addition, the screen is bad on your eyes and your neck as you bend it down all day long looking at the screen, a condition commonly known as “Tech Neck.”

Of course, technology is not all bad and a negative in our lives. There is no doubt smartphones have improved our lives, saved us a lot of time on daily tasks, have created thousands of new jobs for Americans and is a plus for our economy. 

However, it’s like junk food. You know it’s bad for you, but you consume it anyways because once in a while is ok, as long as it doesn’t become a daily habit. For all of us, if we're honest, social media and our smartphones are the digital junk food we all need to use in moderation.

So in 2019, before you decide to “binge” on Netflix, maybe consider more healthy entertainment options like reading a book or taking a walk. It’ll do you a lot of good.

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Dr. Whittle is taking off for Christmas and the New Year’s holiday. Next new column will be available January 7, 2019.

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Posted on December 16, 2018 .

CNN Should Rebrand HLN (Headline News) As A Conservative Competitor To Fox News

CNN recently announced they plan to no longer produce live news programming on sister network HLN, except for Robin Meade’s morning show and a few hours after her show goes off. The rest of the day will consist of taped programming.

The reason for the change from live news to taped programming?

Trump.

The “Cable news landscape is dominated by politics,” said HLN head Ken Jautz. He further explained to his staff that due to HLN’s focus on non-political stories, the network really could not compete in this current news and political environment.

While he did not say Trump specifically, at this point, isn’t the word politics just interchangeable with Trump’s name?

CNN is missing a real business opportunity by not embracing politics on HLN, specifically conservative Republican Trump politics.

If you like Trump or vote Republican, you watch Fox News. If you hate Trump, you can watch either MSNBC or CNN and get your daily fill of anti-Trump programming. One reason Fox News dominates both Trump hating networks in the ratings is that MSNBC and CNN split the liberal viewership.

I believe CNN’s parent company Turner Broadcasting is missing a big league ratings opportunity by not providing content for the MAGA viewer.

There is no way CNN would ever hire a pro-Trump host for a primetime slot. Their viewers would revolt.

However, HLN is a separate channel, and the past few years it’s really struggled to find its own identity. CNN should rebrand it as a Fox News competitor.

If HLN became Fox News-lite with a primetime line up of respected conservative commentators and reporters, it would give Fox News competition and would peel away viewers from the nation’s leading cable news channel. However, this would not happen overnight. It would be a long-term project because it would take years to establish trust among conservative viewers, but hiring someone like Ben Shapiro, for example, would go a long way in establishing trust.

Not only would this move provide CNN with millions more in revenue, it would also open the door for more voices and would make cable news overall stronger as viewers would have more options for conservative commentary.

Competition makes everyone better, stronger and pushes them to create better products. More competition in cable news would be a good thing for the viewer at home.

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Background Material:

https://www.mediaite.com/tv/exclusive-hln-axing-most-live-shows-including-carol-costello-and-ashleigh-banfield/

Will The XFL 2.0 Be The First Sports League Built For The 21st Century?

WWE CEO Vince McMahon announced in January his plans to bring back the XFL that lasted only one season in 2001. The XFL held a press conference last Wednesday to reveal the eight cities that will host XFL teams when the league kicks off in 2020.

While the original XFL flopped due to lousy football on the field and a circus-like atmosphere off the field, the league was innovated on the media and technology front. 

Some of the TV coverage innovations the XFL pioneered the NFL adopted including the “sky cam” and mic’ed players during the game.

With all the technology that is available now that no one could even imagine in 2001 during the XFL’s first and only season, the new league has probably the best opportunity of any sports league currently in operation to create a league that is built for the 21st century.

Unlike the NFL, the XFL does not have to worry about potentially offending TV partners that pay billions of dollars for TV rights by signing contracts with online streaming services in addition to TV. Airing Thursday night games on Amazon in addition to Fox probably does not make Fox extremely happy that they have to share their coverage with Amazon.

The XFL has no TV or online partners yet. The league can structure their media rights any way they want to. Look for innovation when it comes to media rights deals with the XFL. The field is wide-open for them to sign contracts with any traditional or digital media outlet. Since the league is new, traditional TV partners will be more understanding if they sign online rights in addition to a broadcast or cable TV deal.

Or, the league could go digital only and bypass traditional TV all together. McMahon stated in his XFL revival announcement that TV ratings would not be the only factor that determines if the XFL is a success because the media world has changed and TV ratings are not as important now as in 2001.

He already owns the digital/OTT WWE Network, which would be the logical choice to stream XFL games online. However, if he goes with his own streaming service, he should open the games up to all for free because there’s not going to be enough fans willing to pay to watch the new league. Amazon and YouTube are always great options as well. YouTube especially if he wants to reach the millennial crowd.

Another digital option is to stream all the games for free on the XFL app the league is creating. In addition to streaming games on the XFL app, the league could provide fan experiences and access to players that no other league can on the mobile app. Unlike the NFL, the league won’t have a players union and they’ll be no multi-million dollar contracts that restrict what players can and cannot do, so they can really be innovated in this area as well.

During live broadcasts of games, the XFL can experiment with technology that will make the fan experience even better by connecting what is happening on the field with the conversations occurring online on their app and social media. During XFL 1.0 there was no such thing as social media. Now that Facebook and Twitter exist, these social networks can be integrated into the game experience in real-time to make fans feel closer to the action.

The original XFL was a failure, but this time around McMahon seems to be doing everything right and taking his time to make sure he has the league more planned out than he did with the original version.

If XFL 2.0 is anything like the first from a media and technology standpoint, look for real innovation that will help create a unique fan experience that might just be adopted by rivals including the NFL.

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